MAE·CREA

Published on28 June 2026

What is a RAG chatbot and how is it different from ChatGPT

ChatGPT knows a bit of everything, but nothing about your business: your prices, your hours, your procedures. A RAG chatbot (Retrieval-Augmented Generation) fills exactly that gap.

How it works, in plain words

Before answering, the chatbot searches your documents — price lists, FAQs, manuals, contracts — for the passages relevant to the question. It then builds the answer from those texts, citing real, up-to-date information. If the answer isn't in the documents, it says so instead of making things up.

When it pays off

RAG shines when the same questions arrive every day: customer support, product and service information, onboarding new team members. The chatbot answers instantly, 24/7, in multiple languages — and your team only handles the genuinely complex cases.

Want to see a RAG chatbot trained on your business documents? Get in touch: we'll prepare a demo with your real content.

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